Meet the Team
We love taking simple ingredients and turning them into pet treats we’re proud of.
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Terry
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Jon
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Lola
Our Story
Simplified Freeze-Dried exists because of our son’s entrepreneurial curiosity and our family’s belief that business should mean more than profit.
Jon’s experiments with freeze-drying turned from candies to pet treats, and soon customers were coming back again and again for one reason: they could see and feel the difference.
That difference became our foundation and shaped how we run our business today: as a family-run, veteran-owned operation rooted in integrity, community, and enlightenment.
To us, that means:
Integrity: We source only Midwest beef liver you’d trust on your own table. No denatured meat. No fillers. Just one ingredient, carefully handled from start to finish.
Community: We give back. From supporting veterans to uplifting farmers and animal welfare, we believe doing good is part of doing business.
Enlightenment: We’re here to create impact—not just through healthy pets, but by rethinking how a company can take care of its people, its animals, and the planet.
Whether you’re a pet parent, a retailer, or a veterinarian, you’re looking for a quality product you can stand behind.
And Simplified Freeze-Dried makes it simple.
Because simply put, pets give us their best—and they deserve ours.
But it’s not just what we leave out of our treats—it’s what we put in: respect for pets, honesty for people, and desire to do good with every bag.
