⦁ Born in rural Iowa with a passion for pets and their wellbeing.
⦁ Our story began with a veteran who understood the value of discipline, service, and resilience—and his teenage son whose passion for animals and business sparked a bold idea. Together, they combined heart and hustle to build something meaningful from the ground up among the corn and soybean fields of Eastern Iowa. Ours is a purpose-driven venture rooted in pet care, quality ingredients, and a strong desire to give back to the communities we serve. Fueled by the son’s entrepreneurial spirit and love for animals, and grounded in the veteran’s unwavering commitment to excellence and integrity, our journey is proof that with vision, values, and a little courage, a family can create more than just a business—they can make an impact.
⦁ Mission statement: We create simple, wholesome, healthy treats for our furry family members.